How India’s largest textile retailer strengthened offline sales with SmartPlayer

Raymonds is a leading Indian textile company with decades of expertise in the production of suiting fabrics and ready-to-wear apparel. The brand holds more than 60% of the suiting market in India and manages a broad brand ecosystem that includes Park Avenue, ColorPlus, and Parx. In addition to retail, the company develops its export direction and new verticals, including real estate.
Raymonds’ retail network covers more than 700 stores in 200+ cities across India, and its products are supplied to over 55 countries. For Raymonds, retail space is a key point of contact with the customer, where it is important not only to showcase the product but also to strengthen the sense of premium quality, personal approach, and technological advancement of the brand.

As part of the project, Raymonds set the following objectives for us:

• modernize in-store communication and make it more engaging;
• increase cross-sales and upsell of premium clothing and accessories categories;
• ensure a unified brand message across the entire network with the possibility of regional adaptation;
• reduce campaign launch time and move away from manual, decentralized content management;
• obtain data on how customers interact with content in stores.

SmartPlayer was chosen as a platform capable of working with large multimedia networks, supporting different types of screens, and interactive scenarios within a single solution.

The first stage was the deployment of a network of digital screens in key areas of Raymonds stores. Screens were installed in storefronts, sales floors, fitting rooms, at checkout areas, as well as in the form of kiosks and LED displays. This distribution made it possible to build continuous communication with the customer at all stages of the customer journey.
Next, our content management system was implemented. Raymonds’ marketing team gained the ability to manage campaigns, playlists, and schedules from a single interface, launch new creatives and promotional messages simultaneously across the entire country, or adapt them for specific regions, cities, and store formats.
Special attention was given to interactive scenarios. Touchscreen kiosks appeared in stores with fabric selection, style demonstrations, QR codes with offers, and digital examples of custom tailoring. This format increased engagement and helped customers become more familiar with the assortment and advantages of the brand.

The implementation of SmartPlayer solutions allowed Raymonds to move from static digital content to a flexible, manageable, and measurable in-store communication system.
As a result of the project, the company achieved:

• an increase in sales conversion by an average of 10–20% due to the promotion of outfits, premium categories, and personalized recommendations;
• an increase in average transaction value by 5–15% thanks to upselling and cross-selling through digital screens;
• a high level of customer engagement due to interactive formats;
• a noticeable strengthening of brand recall and brand consistency across the entire network;
• a transition from updating content over days and weeks to instant real-time changes;
• improved operational efficiency due to centralized and automated management.

An additional advantage was the ability to make data-driven decisions. SmartPlayer analytics allowed Raymonds to test content, quickly adjust campaigns, and increase the effectiveness of in-store marketing without increasing costs.
The use of SmartPlayer allowed Raymonds to rethink the role of Digital Signage in retail and transform its extensive store network into a unified, flexible, and measurable communication platform. For a brand of this scale, this became not just a technological upgrade, but a sustainable competitive advantage directly impacting sales, customer experience, and marketing effectiveness.