Apollo Clinic: Centralized Content Management in a Network of Medical Clinics in India

Apollo Clinic is a large network of private medical clinics in India, represented by more than 20 branches in Mumbai. The clinics handle a high flow of patients and pay close attention to service quality, including the organization of space in waiting areas and at reception desks.

Before implementing our platform, screens in the clinics were used as standalone devices without a unified management system. Content was updated manually, which took up staff time and did not allow for the quick launch of new materials.

The clinics needed to centralize screen management, simplify content updates, and build a unified communication system with patients. There was also a need to display not only general services of the network but also local information for each specific branch.

As part of the project, all LED screens based on Novastar TB-series controllers were connected to the SMARTPLAYER platform without additional media players. This made it possible to unify them into a single network and manage content from one interface. The team can now quickly update information across the entire clinic network.

Special attention was paid to content structure. The displays show different scenarios that combine general informational blocks about clinic services with promotional materials for related services. At the same time, content localization was configured so that each branch can display up-to-date information about its doctors and services.

Screens are placed at key patient interaction points: at reception desks and in waiting areas. They reach the maximum number of visitors and capture patients’ attention while they wait for their appointments.

Apollo Clinic received a convenient and modern tool for managing content and screens. Creative materials effectively influence visitor behavior: patients pay more attention to additional services and navigate clinic offerings more easily.

The workload on administrative staff has decreased, as the need for regular manual content updates has been eliminated. This freed up employees’ time to work with patients and improved the overall level of service.

The clinics gained the ability to respond more quickly to changes in workload and priorities. Information can now be adapted to current business needs, including promoting specific services or specialists.

Screens have become part of the customer experience and contribute to a more modern perception of the clinic. This has a positive impact on brand trust and the overall impression of the visit.